360 degrees. Whole mouth clean. Cleaning bristles and polishing cups helps remove more plaque and stains (vs. an ordinary flat-trim toothbrush). Unique cheek and tongue cleaner helps reduce 151% more bacteria (Bacteria that cause bad breath vs. brushing teeth alone with an ordinary flat-trim toothbrush) from your mouth. Cleans: teeth, tongue, cheeks, gums. 25% Recycled Plastic: 25% recycled plastic toothbrush handle. Save water. 89% recycled paperboard backercard. Delight Smile, Bright Futures: 1 billion + children educated on oral health globally. Learn more at www.colgate.com.